WORKSHOP ON “THE RESULTS OF IMPLEMENTING PrEP MODELS”

At the workshop, representatives from PrEP service providers also shared their lessons learned in the process of reaching and providing services to the target community. Mr. Phung Ba Thanh, the Communications Manager of Lighthouse Social Enterprise, shared his insights on “Diversifying communication channels to bridge the gap in PrEP service delivery” to attract and promote the demand for PrEP services. The Lighthouse representative shared about the bridge communication process and emphasized the importance of the “customer-centric” principle in bridge communication activities. Additionally, the explosion of digital technology and social media has opened up opportunities for accessing and providing services. However, this also presents a significant challenge that requires the adaptive and proactive efforts of organizations to operate communication in a suitable manner.

At the end of the workshop, the organizers and participants jointly discussed and proposed potential recommendations and strategies to effectively implement the PrEP service program for the community in the near future.